Omotesando is to Tokyo as 57th street is to New York. Those that have been to NYC know what I mean. Wide streets, designer stores, models and plenty of fashion conscious Tokyoites shop Japan’s best street for high end fashion. The Omotesando area is good to walk around. The expensive brands like Louis Vuitton, Gucci and Prada all have stores there. So do many international brands like The Body Shop and Zara. There are many so-trendy-that-it-hurts coffee shops and cafes dotted along the street. As a result, it’s sometimes known as “Tokyo’s Champs-Élysées”. There is affordable shopping on Omotesando, but you’d be better off darting down the side streets and lanes looking for little boutiques and shops where the locals go. The main Omotesando drag (particularly Omotesando Hills) is for those with plenty of cash to throw around.
Every week there are new photos categorised by the fashion hotspots and stores around Tokyo of Shibuya, Harajuku, Ginza, Omotesando and Daikanyama.








